Building Momentum: Applicants sought for year two of entrepreneur training
Mark Sanchez, Michigan Business Review
Momentum, the investment and entrepreneur-training venture formed by Rick DeVos — is preparing to groom a new crop of entrepreneurs.
Organizers hope to draw up to 100 applications from startup companies and prospective entrepreneurs involved in Web technologies. They will select up to five companies for year two to go through an intensive 12-week training program this spring and summer. The goal is to position participants to obtain the capital needed to get their product or service to the marketplace and, ultimately, profitability.
As with any new business venture that’s learning as it unfolds, organizers are making changes in Momentum to better prepare participants and are seeking to bring in a broader array of volunteer mentors and advisers to make the program stronger and more well-rounded.
“Like everything else, it was pretty much a startup (last year). We learned and we think it could use some improvements,” said Amanda Chocko, director of entrepreneurial development at the economic development organization Lakeshore Advantage in Zeeland — a partner in Momentum. “This year we have a more rigorous process and a few hurdles for the entrepreneurs to jump through.”
Coming off year one, organizers are elevating their screening process and programming to better identify participants and prepare them to pitch their idea to prospective investors.
“We want to put their ideas through a little more test,” Momentum Program Director Bill Holsinger-Robinson said. “We’re being a little more clear and deliberate in what we’re asking the guys to do.”