Momentum

Meet the presenters of Michigan Lean Startup Conference-Dan Martell

The Michigan Lean Startup Conference less than a month away! As we build up to May 19th, we will continue to introduce you to the awesome presenters that will be sharing their expertise that day. Please meet Dan Martell........

Dan is the co-founder of http://www.flowtown.com, a venture backed startup building social marketing applications for businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008. As an informal angel investor, he is active in advising entrepreneurs using lean startup methodology and metrics based marketing to gain market adoption. Here is what Dan will share in his presentation “Lean Product Development: Learning is the Killer Feature”

In todays world of open source, cloud computing and API’s, it’s not if you can build it, but should you build it? The #1 killer of startups is running out of time before you “figure it out” and get traction. Lean product development is the methodology that allowed companies like; PayPal, Yelp, and Ardvark to pivot into their market to become a dominate player. There is a process behind this approach; in his talk, Dan will go over customer development, qualitative feedback loops, feature prioritization, split testing, product metrics and agile development as approaches to increasing your probabilities of succeeding.

We look forward to meeting Dan on May 19th!