Momentum

Meet the presenters of Michigan Lean Startup Conference-Patrick Vlaskovits and Brant Cooper

Momentum is honored to host Michigan’s first Lean Startup Conference on May 19th! It is going to be so exciting to have the nations lean startup thought leaders all in one room! To build momentum as we lead up to the conference (which is less than 6 weeks away), we are going to introduce you to a few presenters each week. Let’s start with Patrick Vlaskovits and Brant Cooper, authors of The Entrepreneur’s Guide to Customer Development.

I first met Patrick and Brant back in November at the Chicago Lean Startup Machine (think Startup Weekend using lean startup methodologies). It was an awesome event and Patrick and Brant did a great job facilitating! It was amazing to witness the progress that the teams made (and the changes) based on the feedback they got from the customer discovery interviews they conducted over the weekend. By the time I left on Sunday I drank enough of the lean startup koolaid to know we had to bring these practices to the Momentum program. Patrick and Brant are helping us to put together the framework that the Momentum teams will follow. And of course, their book will be required reading (which is also included in the conference book bundle :)

Patrick and Brant will also be sharing their expertise with the attendees at The Michigan Lean Startup Conference. Here is the synopsis for their presentation, Its the end of the Startup World as We Know It:

Changes to the startup environment are having a disruptive affect on how startups are funded and built. Patrick and Brant will discuss how lean startups fit into the world and what it means to entrepreneurs and investors. They will also dispel some common misconceptions regarding lean startups and how startup founders can start using the principles to mitigate market risk.

We look forward to welcoming Patrick & Brant to Michigan!