Momentum

Meet the presenters of Michigan Lean Startup Conference-Rob Walling

The Michigan Lean Startup Conference is less the 3 weeks and registrations are rolling in! We will continue to feature our awesome slate of speakers as we approach May 19th. Today we would like to introduce you to entrepreneur, blogger, and author, Rob Walling!

Rob has been starting companies for most of his life and is author of the book Start Small, Stay Small: A Developer’s Guide to Launching a Startup. His blog, Software By Rob, is a top 20 startup blog and is read by about 20,000 web entrepreneurs each month. It covers startup marketing and software entrepreneurship. Rob also owns the leading ASP.NET invoicing software on the market in addition to a handful of other profitable web properties, and runs an online learning community called the Micropreneur Academy that helps one-person web startups go from zero to launch in about six months.

As a software developer turned entrepreneur Rob’s learned most things the hard way. Years of trial and error have unearthed a laundry list of false assumptions, missed expectations and times when “best practices” were far from the best approach to a problem. Using stories from his experience Rob will share lessons he’s learned over the past several years, each of which has had a profound impact his ability to run a company. Some of those lessons are:

• Why the traditional approach to sizing a market is wrong
• Why being a good technician is not enough
• Why your first success is the hardest, but likely the most important
• Why you should always build equity
• Why free plans don’t work
• Why Adwords is really good for one thing
• Why you should start marketing the day you start coding
• The #1 goal of your website
  And more…

We can’t wait to meet Rob and the rest of the Michgian Lean Startup Conference speakers! Hope to see you there!