The Michigan Lean Startup Conference
May 17, 2012
The Lean Startup is a disciplined approach to dramatically reduce the risk associated with bringing a new product or service to market. The Michigan Lean Startup Conference is an event designed to unite those interested in what it takes to succeed in building a lean startup. The day long event will give startups, aspiring entrepreneurs, technology professionals, investors, educators and entrepreneurial stakeholders the opportunity to hear insights from national leaders in the lean startup movement. You will get practical advice on customer development, customer acquisition, business model generation, marketing, raising capital & more! Plan to stay for the evening reception where you will have the opportunity to grab a bite, have a drink, meet the speakers, and network with the Michigan startup community! There may even be a few additional surprises!
BONUS 2 DAY CONFERENCE PACKAGE
We know that you will be so pumped up from what you learned at the conference that you will want to begin applying these principles to your own business right away! That is why we are adding an additional day of hands on learning with Ash Maurya, Brant Cooper & Patrick Vlaskovits on Friday, May 18th. Seats are limited!
Speakers
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Steve Blank (Skype) - -
Over the last 30 years, Steve has been part of, or co-founded eight Silicon Valley startups. These have run the gamut from semiconductors, video games, personal computers, and supercomputers. (MIPS, Zilog, Rocket Science, SuperMac, Convergent Technologies, Ardent, ESL.) Steve’s last company was E.piphany, an enterprise software company.
Steve currently teaches entrepreneurship at U.C. Berkeley Haas Business School, the joint Berkeley/Columbia MBA program, and at the Stanford School of Engineering. In 2009 he was awarded the Stanford University Undergraduate Teaching Award in the department of Management Science and Engineering. In 2010, he was awarded the Earl F. Cheit Outstanding Teaching Award at U.C. Berkeley Haas School of Business.
Steve teaches his book the Four Steps to the Epiphany was one of the first Lean Startup texts. Steve blogs at http://www.steveblank.com.
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Dan Martell - -
Dan is the co-founder of www.flowtown.com, a venture backed startup building social marketing applications for businesses. An award-winning Canadian entrepreneur, at 25, Dan formed his first start-up, Spheric Technologies Inc., and watched it grow by an average of 152% per year before he sold the company 4 years later in mid-2008. As an informal angel investor, he is active in advising entrepreneurs using lean startup methodology and metrics based marketing to gain market adoption.
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Ash Maurya - -
Ash is the author of “Running Lean” and founder of The Lean Canvas and USERcycle. He is passionate about helping startups – specifically raising their odds of success. Ash serves as a mentor at Mozilla WebFWD, Year One Labs, and MaRS and also run 1:1 chats with startup founders.
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Brant Cooper - -
Brant Cooper helps startups get started.
As the author of the popular Lean Startup book “The Entrepreneur’s
Guide to Customer Development.”, he is a sought-after writer, speaker
and consultant. The “CustDev book” is required course text at several
universities, including the University of Chicago MBA program,
Stanford University, De Paul, Boston University, UC Santa Barbara and
University of Oslo. Brant has been published in Venture Beat and
Business Insider and frequently travels the world speaking to entrepreneurs at conferences, hackathons and workshops.Prior to becoming involved in the Lean Startup community, Brant was
involved with startups in a more traditional way. He has over 20
years experience in IT and a long track record of bringing innovative
products to market.Brant Cooper blogs at Market By Numbers and tweets @brantcooper.
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Patrick Vlaskovits - -
Patrick is the co-author of the book The Entrepreneurs Guide to Customer Development and thinks that Customer Development is gratifying and even fun. After reading The Four Steps to the Epiphany, he used screenshots as MVPs and LOIs to validate a product idea (before writing any code) at a startup he founded, which subsequently flamed out. As of late, he is back in the saddle and recently secured a bit of seed funding to test a few MVPs. He holds a master’s in economics (that he probably over-paid for) from UC Santa Barbara and blogs at Vlaskovits.com.
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Ben Yoskovitz - -
Ben is an entrepreneur with fifteen years experience starting and operating companies. Currently, he is the VP Product at GoInstant, a venture-backed startup in the co-browsing space. Ben is also a Founding Partner at Year One Labs, an early stage accelerator that funded and incubated 5 startups. Year One Labs was focused on a Lean Startup methodology, providing 12 months of hands-on mentorship.
Ben is also a long-time blogger. He writes at www.instigatorblog.com, focusing on startups, lean startup, customer development, accelerators and investing.
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Noah Kagan - -
Noah Kagan is one of the top rated burrito connoisseurs across the globe.
Besides doing that he was #30 at Facebook, #4 at Mint and has since created two multi-million dollar businesses.His latest obsession is AppSumo.com (with over 600,000+ active Sumo-lings) helps web geeks everywhere find amazing deals on top professional tools / education.







